Embodied Curation & Retail Clarity
Supporting boutique beauty founders with refined retail strategy — while offering private nervous system sessions in Amsterdam.
Who I Support
I work with boutique beauty and wellness founders who feel their retail space or brand positioning needs refinement — not reinvention.
I also offer private embodied sessions for women seeking grounded nervous system care and considered touch.
Embodied Bodywork & Beauty Services
A private practice rooted in ritual, massage and beauty services.
For those feeling overwhelmed, disconnected or depleted. Each ritual session restores nervous system balance, clarity and grounded presence.
By appointment only · Amsterdam
Ritual-based massage
Nervous system care
Seasonal treatments
Retail Strategy & Curation Advisory
With founder experience in boutique beauty retail through OneSKIN Emporium, I support emerging and established brands in refining:
• Product assortment & hero focus
• Margin awareness & structural clarity
• In-store experience & customer flow
• Positioning that feels aligned and commercially sound
Celest Els
Founder. Curator. Practitioner.
With almost two decades of experience across luxury beauty, hospitality and brand development — and as the founder of OneSKIN Emporium — my work is grounded in both creative refinement and operational clarity.
Formally trained in health and skincare, with experience spanning business development, national brand training, retail standards and experiential events, I understand beauty from multiple layers — from the treatment room to the sales floor, from supplier negotiation to customer journey.
Today, I support boutique beauty and wellness founders in refining positioning, strengthening retail structure and shaping curated experiences that feel both considered and commercially intelligent.
Alongside this, my embodied practice offers grounded, intentional bodywork designed to regulate the nervous system and restore internal clarity — bridging structure with sensitivity.
Originally from South Africa and now based in Amsterdam, I collaborate with founders, brands and individuals who value depth, beauty and thoughtful growth — working at the intersection of refinement, embodiment and strategic discernment.
Whether you’re refining a retail space or seeking embodied support, I begin with a brief introductory call.